Masterplanning concerns not only building but the spaces between them, which are important in the way we experience going about our everyday lives. Masterplanning involves strategic, long-term planning with a view to unifying the local context with a vision of a site’s future potential. Our experience has taught us how to deliver projects that are attractive, experiential, sustainable and commercially successful.
JDA has a proven track record in masterplanning small and large scale leisure facilities including holiday destinations of up to 900 holiday lodges with associated facilities. We also have a vast experience of masterplanning residential developments typically from 2 up to around 250 units.
Our masterplanning process begins by analysing the site, its opportunities and constraints, and understanding the economic potential the masterplan could unlock.
Our design starting point is place-making: creating pedestrian spaces and routes that are a delight for people to use. Environmental factors shape our designs from the outset. We encourage public transport, walking and cycling, and mitigate the impact of vehicles. We design to suit the suns path with awareness of the benefits of sun light while avoiding overheating.
Engagement with the local community is encouraged. We explore the cultural and social context, engage with and consult stakeholders on our analysis at the appropriate time, and discuss our emerging ideas.
Our masterplans are aspirational, bringing joy and wellbeing to the communities they serve. They provide the technical detail that unifies transportation, environment and infrastructure, and establish a flexible, achievable vision for the future of the site.
We work closely with ecologists and arboricultural consultants to balance the impact of development on ecology, including consideration of Biodiversity Net Gain (BNG).
Our specialist experience includes:
• Urban design
• Transport and infrastructure co-ordination
• Environment and ecology consideration
• Community consultation
• Strategic vision
• Land use and zoning
• Servicing and car parking strategies
• External spaces between buildings
• Leisure and recreation
• Public realm
• Workplace, research and business parks
• Independent schools and colleges
• Urban regeneration
• Townscape analysis and improvements
• Housing schemes for disposal